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About PUFFY P

PUFFY P creates supercute art for licensing. We develop hot properties with appeal to the young (and young at heart) for a variety of products. Our work is perfect for apparel, paper & gift, mobile content, novelty items, animation, and more. With a wealth of experience in branding, design, illustration, and education, we strive to create fun and graphic artwork.


Our team:


Pilar Erika Johnson, our Chief Puff creates all of the art for PUFFY P. She's a superstar illustrator and designer out of San Francisco with 15 years of experience creating award winning art & media for the youth market. The daughter of a toy package designer for Applause / Knickerbocker, Pilar was exposed to licensed characters at an early age.
Obsessed with pop culture, teen magazines, and trendwatching, Pilar has created art for toys, stickers, greeting cards, concert posters, ad campaigns, and more. Before working in illustration, she was a children's art teacher and teen group home counselor for many years. Her client list includes Charles Schwab, Levis, Comcast and HP.
You can see more of Pilar's work on her portfolio site pilaromatic.com.




Gary Silverstein
, our Graphic Design Puff helps out with print production and graphic design needs. In addition to his 15 plus years experience in the print design industry, he moonlights as a children's painting teacher.




Sadly, Tiki, our Puffyiness Consultant retired on March 9, 2008. We will miss her contributions to the PUFFY team.