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About PUFFY P

PUFFY P creates supercute art for licensing. We develop hot properties with appeal to kids, teens, tweens, and women for a variety of products. Our work is perfect for apparel, paper & gift, mobile content, novelty items, animation, and more. With 20+ combined years of experience in design, illustration, and education, (and an obsession with the gift / retail market), we strive to create fun and edgy brands.


Our team:


Pilar Erika Johnson, our Chief Puff creates all of the artwork for PUFFY P. She's a superstar illustrator and designer out of San Francisco with 10 years of experience creating award winning art & media for the youth market. The daughter of a toy package designer for Applause / Knickerbocker, Pilar was exposed to licensed characters at an early age.
Obsessed with pop culture, teen magazines, and monster trucks, Pilar has created art for toys, stickers, greeting cards, concert posters, ad campaigns, and more. Before working in illustration, she was a children's art teacher and teen group home counselor for many years. Her client list includes Charles Schwab, Circuit City, Macromedia, HP, Comcast, and Bill Graham Presents.
You can see more of Pilar's work on her portfolio site pilaromatic.com.




Gary Silverstein
, our Graphic Design Puff helps out with print production and graphic design needs. In addition to his 10 plus years experience in the print design industry, he moonlights as a children's painting teacher.




Sadly, Tiki, our Puffyiness Consultant retired on March 9, 2008. We will miss her contributions to the PUFFY team.